Disrupters such as technology, AI and blockchain are radically changing the business landscapes both in B2C and B2B. Customers are much more informed in the choices they make and have different expectations on their interactions with suppliers.
Where Now Consulting works with companies to develop sales strategy and channel strategies that reflect these changes to deliver sales growth. We also work with our clients to improve sales and channel management bringing our expertise and the latest thinking to optimize the performance of sales teams and channels.
Our services include:
Customer segmentation and market analysis
Identifying customer behaviours and types to provide better decision making and focused sales approaches. We can help you analyse your existing and potential customers to identify different needs, buying behaviours and profitability.
End customer channel strategies
Not all customers expect the same experience. Different channel strategies may be needed to attract different customers. Where Now Consulting have a team of experts that can help you devise customer focused channels to reach your target customers and maximise growth.
Review of existing sales and channel performance
Are you dissatisfied with your sales performance, has growth stalled or is there a new competitor that is taking your business? Our team will work with you to identify the key elements to return to growth or to improve the performance of your channel and sales teams.
Sales process improvement
Are your sales processes and tools enabling or hindering sales? Is information flowing between your sales teams, dealer partners and customers? We can help you develop the sales enablement processes and teams to support growth and to deliver excellent customer experiences.
Sales and channel management including “on boarding”, processes and conflict management
Effective leadership and management of the sales teams and channel partners including distributers and web-based channels requires focus to deliver growth. Too often sales management is based solely on targets and pipeline management. These are important but alone will not deliver the full potential of any sales team or channel.