As businesses grow and develop it can become challenging to meet client needs or to reach potential customers within existing business resources. Creating and managing strategic alliances can be a strong driver for growth. Alliances take many forms including;
- Sales channels such as dealerships
- Co-opetition relationships working with competitors to expand product or services offerings or to increase market presence or entry into new markets
- Co design and development alliances
- Shared resources and other operational alliances
As alliances develop, strong alliance management processes are required to deliver the expected results. As members of the Association of Alliance Partners, Where Now Consulting has extensive experience in helping clients develop their alliance programs.