Contract with a global company puts Where Now Consulting Ltd on path for growth

Where Now consulting has secured a major contract with a North American based multinational company, supporting the development of its distribution channels throughout Europe, the Middle East and Africa.

After 12 years working in London, Paris and Munich as a senior leader of a global manufacturing company, Mark Spragg is returning to Glasgow and the UK to start a new company called Where Now Consulting Ltd. The new business will focus on helping companies develop and implement growth, sales and channel strategies. The company has secured its first contract with a North American based multinational company, supporting the development of its distribution channels throughout Europe, the Middle East and Africa.

Mark is joined in the new business by Andrew Grimmer, who will lead operations in the Manchester region. Paul Yacoubian, who runs Glasgow based Craig Corporate Ltd, is also joining as a director leading business development in the Middle East

Mark says: “research shows that most companies are dissatisfied with their sales performance. New digital channels and greater customer knowledge are changing customers behaviours, and the role of sales teams and distribution channels. For most companies this is challenging in the domestic market let alone when looking to move into a new overseas market. We see a real opportunity to help companies develop their businesses with a focused team of professionals that have many years of experience in developing sales and channel strategies for international growth.”

Where Now Consulting plans to build its consulting business in Scotland, the North West of England and the Middle East with future expansion plans including mainland Europe and London.