Are you communicating with your indirect sales channel?

Consumer and business customers are demanding more choice and expect to be able to buy the goods and services they want from a variety of sources. This trend, rather than reducing the need for indirect sales channels such as distributors is, in most sectors, increasing; resulting in omni-channel approaches that include web-based, direct and indirect sales models. Engaging with indirect channel partners can however be difficult and is often overlooked resulting in disappointing performance and conflict between partners and channels.

One way to increase communication with Channel partners is to use a Partner Relationship Management (PRM) system. PRM systems are web-based portals that allow communication between indirect channel partners and the company on a range of topics including information sharing, on line training, pricing, lead sharing, promotions, etc.

Impartner, one of the leading PRM solution providers, has added a new Event Calendar module to its platform. This module simplifies the flow of information, sharing plans, highlighting product launches, communicating deadlines, promoting webinars, and more. This simplifies use and makes it easier to publish and promote information to partners, driving engagement. Utilizing Impartner’s language support this can be translated to support channels in multiple countries.

Obtaining a complete picture of a company’s customer environment is crucially important in an omnichannel environment to coordinate activities throughout the customer relationship. Impartner’s PRM system integrates seamlessly with most of the leading CRM platforms including Salesforce, Dynamics, Oracle. Zoho, Netsuite, etc, providing a real time view.

About Where Now Consulting Ltd:  Where Now Consulting is a leading management consultant that specialises in helping companies to grow and compete. With extensive experience in creating growth through effective sales and channel strategies, Where Now’s team helps companies to develop sales and omni-channel strategies and to develop the tools to accelerate revenues. For more information contact the team at info@wherenowconsulting.com.

About Impartner: Impartner delivers the industry’s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. For more information on Impartner visit www.impartner.com.